Stop Competing For Attention.
Start Commanding Presence!
Stop competing on price or features.
Learn how to bypass buyer hesitation to get sales and build long-term customer loyalty.
How do you stay relevant in
today's 2.2 seconds Attention Economy
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★★★★★
Meet Neuronudge
Recession-proof your business by understanding the science of why people buy. Equip yourself with proven, low-cost behavioural strategies to increase revenue without increasing your ad spend.
You can learn to blend neuroscience and psychology to shape buying decisions, without the heavy ad budgets.
Don't overspend on marketing when there is a faster and cheaper way to get your ROI.
12 years
2,000
Taught To Asian Executives
Of Testing & Deployments
The Neuronudge Framework
How to harness neuropsychology to transform your Asian market strategy.
Whether you are a strong individual contributor or running a team, what pushes you up the ladder is your ability to use science to get people to push that "buy" button.
In this framework, you learn "Why" people make decisions. The surprise is that people don't always make practical or logical choices.
So instead of losing margins by competing on prices or features, you get access to a framework that simply works for your Asian audience.
1.Self-Mastery
Managing your own mental state creates the prerequisites for success.
Learn how to use Pattern Interrupt & Reframing to positively shift your mental state.
Control starts with you.
2.Calm The Guard Dog
The Amygdala is our internal alarm bell. If it senses threats, it will cause you to fight, flee, freeze, or appease. These are automatic states that cause people to disengage.
Discover how Labelling or Giving "Face" allows the other to feel safe & engage with you!
3.Befriend The Friendly Dog
System 1 is our emotional and instinctive brain. It does what it feels and overrides any other choices. But if you "befriend" it, it feels safe with you and has thoughts and actions in your favour!
Implement Story-telling, the use of "We" & "Us" to be seen as being a trustworthy source.
4.Engage The Wise Dog
System 2 is our rational and logical brain. It is the most powerful aspect of our thinking but also the laziest.
System 2, considers factsand figures and makes rational decisions that override the emotions of System 1.
The use of FOMO, High Status Authority or resolving Decision-Fatigue makes you the best choice.
The Asian Edge
Many current sales processes are Western-based.
Hence, they have limited success with Asian audiences.
It's time to recognise the difference and to do something.
Saving "Face"
Asians are sensitive to how we appear to the outside world.
Being conflict-avoidant, Asians will publicly agree even if they don't.
This creates a misinterpretation of people's wants.
Context Matters
In the West, people think about ideas in isolation but Asians look at the context of any choice.
Hence even if the idea is logical, Asians make a different choice if e.g. it threatens relationships.
How do you deal with this?
Appease
Asians tend to act on appeasing when faced with conflicts. We prioritise group harmony over others.
(Again) people appear to agreeable but will act very differently.
Can we make people feel safe enough to disagree?
Neuronudge Architect
Fred Then CPCC PCC GENOS served 1st Director for Entrepreneurship Training at NTU Ventures, the premier National University Of Technology (Singapore) incubation centre. He has also worked in 11 start-ups.
At NTU, he has mentored hundreds of start-ups and SMEs. And over the years has taught over 4,000 entrepreneurs, SMEs and MNCs.
Just as in NTU, you will learn to raise the success rates from
3% to 30% of software companies and 60% for hardware firms.
The experience with so many companies led to the development of Neuropsych™
We are doing what our customers tell us is nuts!
We are offering our complete workbook on how to implement neuropsychological practices.
We share our actual strategies and tactics of how you can implement the framework for yourself (personally) or with your sales teams.
And if you have any questions, just reach out to us!
Get Ahead!
Get insights on neuropsychology for Asian markets
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