Meet Neuronudge

Close the skill & knowledge gap that is costing you sales.

Blending neuroscience and psychology to shape buying decisions across Asian markets—without heavy ad budgets.

12 years

2,000

Taught To Asian Executives

Of Testing & Deployments

The Neuronudge Framework

How to harness neuropsychology to transform your Asian market strategy.

There are 4 Steps to ethically influence your customers.
No tricks. Just pure science that when applied, will get results.

The secret is that the human brain works in specific ways and knowing this allows you to be powerfully persuasive with your message. No good looks or charisma needed!

Self-Mastery

Managing your own mental state creates the prerequisites for success.
Learn how to use Pattern Interrupt & Reframing to shift your mental state.

Control starts with you.

Calm The Guard Dog

The Amygdala is our internal alarm bell. If it senses threats, it will cause you to fight, flee, freeze, or appease. These are automatic states that cause people to disengage.

Discover how Labelling or Giving "Face" allows the other to feel safe & engage with you!

Befriend The Friendly Dog

System 1 is our emotional and instinctive brain. It does what it feels and overrides any other choices. But if you "befriend" it, it feels safe with you and has thoughts and actions in your favour!

Implement Story-telling, the use of "We" & "Us" to be seen as being a trustworthy source.

Engage The Wise Dog

System 2 is our rational and logical brain. It is the most powerful aspect of our thinking but also the laziest.

System 2, considers factsand figures and makes rational decisions that override the emotions of System 1.

The use of FOMO, High Status Authority or resolving Decision-Fatigue makes you the best choice.

Current sales processes are Western-based.
Hence, they have limited success with Asian audiences.
It's time to recognise the difference and to do something.

Saving "Face"

Asians are sensitive to how we appear to the outside world.
Being conflict-avoidant, Asians will publicly agree even if they don't.

This creates a misinterpretation of people's wants.

Context Matters

In the West, people think about ideas in isolation but Asians look at the context of any choice.

Hence even if the idea is logical, Asians make a different choice if e.g. it threatens relationships.

How do you deal with this?

Appease

Asians tend to act on appeasing when faced with conflicts. We prioritise group harmony over others.

(Again) people appear to agreeable but will act very differently.

Can we make people feel safe enough to disagree?

Neuronudge Architect

Fred Then CPCC PCC GENOS served 1st Director for Entrepreneurship Training at NTU Ventures, the premier National University Of Technology (Singapore) incubation centre. He has also worked in 11 start-ups.

At NTU, he has mentored hundreds start-ups and SMEs. And over the years has taught over 4,000 entrepreneurs, SMEs and MNCs.

At NTU, the team-led efforts raised the success rates from
3% to 30% of software companies and 60% for hardware firms.
Some have gone on to become multi-million dollar businesses!

The experience with so many companies led to the development of Neuropsych™

We are doing what our customers tell us is nuts!

We are offering our complete workbook on how to implement neuropsychological practices.
We share our actual strategies and tactics of how you can implement the framework for yourself (personally) or with your sales teams.

And if you have any questions, just reach out to us!

Get Ahead!

Get insights on neuropsychology for Asian markets

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